Hugo / Research

Our work, with the numbers attached.

This is where we publish what we are building and what we measured, including the parts that did not work. Every figure comes from a real run, and where a number is soft we say so.

Method

How accurate are simulated audiences?

We run simulated audiences blind against real held-out survey data and publish the agreement and the failure modes together. Every run, every question, scored.

Technology

Mapping what every consumer audience actually wears

A standing map of what real consumer communities wear, built in four measured layers: sampling with no list, garment detection, visual clustering, and resolution to the exact product on sale.